If you perceive status quo as a loss, you’ll be much more likely to take action.
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ADDITIONAL LINKS & RESOURCES
Loss aversion: https://en.wikipedia.org/wiki/Loss_aversion
Thinking, Fast and Slow by Daniel Kahneman
BUY THE BOOK ON AMAZON: https://geni.us/bnUAZI
This was initially published as an article on Medium.com by Patrik Edblad: https://medium.com/better-humans/this-is-how-to-motivate-yourself-a-powerful-strategy-backed-by-research-80c1b6328b58
Author: Patrik Edblad | http://www.selfication.com/