Conduct market research and analysis based on bank’s business development, and formulate annual and phased public relations strategies.
Integrate internal and external communication resources, organize and plan various public relations campaigns/ events, and analyze and evaluate the effects of our public relations activities.
Responsible for the development and maintenance of various media resources, including but not limited to print media, television media, new media, etc.
Responsible for or assisting the Branch on the relevant market research, data analysis, and writing of research reports and communication materials.
Build and establish good relationships with the media.
Bachelor degree or above, major in marketing, finance, journalism, advertising, etc.
Familiar with the knowledge, resources and workflow of public relations and new media. Have strong news sensitivity, understand how the media operates, and good at developing and integrating media resources.
3 years and above relevant work experience.
As our client has business operattions in North Asia – the ability to be able to write communication materials in both English and Chinese languages to publish on public media will be an advantage. Experience in translation will also be an added advantage.