The Pure Group
Founded in 2002 and headquartered in Hong Kong, The Pure Group is Asia’s leading premium lifestyle brand that includes Pure Yoga, Pure Fitness, Pure Apparel and nood food. Pure Group has locations in Hong Kong, Shanghai, Singapore and New York. Pure Yoga has a wide variety of yoga classes and private yoga programmes, including workshops with renowned teachers from all over the world. Pure Fitness offers the industry’s best from around the globe, from strength and cardio training to dynamic group classes led by the top international instructors. Together with Pure Apparel’s performance activewear and nood food’s innovative organic health foods and cold-pressed juices, the Pure Group is an integrated community dedicated to helping people lead a balanced 360° lifestyle. The Group currently has over 70,000 clients and more than 1,600 employees.
Why we’re here
We inspire and help people to lead healthier, happier lives.
What we do
We offer a complete healthy lifestyle experience, driven by a passionate customer-focused culture.
Passion +Attitude Teamwork Honesty
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