The Executive works directly under the Manager to ensure that all of the goals of the company are met with regard to the brand of Goldheart. As a brand custodian, you are required to conceptualise exciting campaigns and promotions, analyze data and ROI together with cross function teams and agencies, manage budgets and day-to-day marketing duties.
Handles and assists with brand development work including advertising, digital and ecommerce, promotions, creative projects, PR and event management
Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives. Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
Conduct strategic analysis and research to support brand goals including: market, consumer, competitor, distribution, pricing and promotion analysis
Partner with agencies and in-house creative team to develop brand assets and collaterals
Mentor and support the brand management team on existing projects
Develop strategic partnerships that further brand and company objectives from conception to execution, to relationship management
Good presentation skills
Co-ordinate photo shoots
Website maintenance & EDM
Assist in media/news clippings
Assist in partners collaborations
Sourcing for premiums & co-ordinate product sponsorships
Assist in all administrative duties like budget control, expenses updates, invoicing and filing etc
Degree in Mass Communications/Marketing/Public Relations with 2 – 4 years of relevant Marketing experience, preferably from the creative/retail industry
Digital marketing experience or ecommerce will be a bonus
Good team player
Pleasant personality and ability to interact well with people from all levels
Possess excellent writing and communication skills in both English and Mandarin to build and maintain good relationship with Mandarin-speaking associates/counterparts.
Ability to work independently, self-motivated and excel in a fast-paced working environment
Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree
Aspial Corporation Limited is a prominent player in the local scene with 3 business portfolios to its name - Jewellery Retail, Pawn-broking and Property.
The public-listed jewellery group in Singapore, we are a leader in contemporary lifestyle jewellery and a purveyor of brilliant innovations in trends, designs and craftsmanship. Our strong portfolio of retail brands includes Aspial, Lee Hwa, Goldheart and Citigems. The group also holds exclusive distribution rights to some of the world’s most prestigious jewellery brands.
Our venture into the pawn-broking business with Maxi-Cash Financial Services Corporation Limited, the largest listed pawn-broking chain in Singapore which offers reliable and transparent financing services to consumers, is set to revolutionise the pawnbroking industry.
The largest community on the web to find and list jobs that aren't restricted by commutes or a specific location.