Aspial - Lee Hwa Jewellery Singapore Pte Ltd

Marketing Executive

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Job Description

Job Description:

The Executive works directly under the Manager to ensure that all of the goals of the company are met with regard to the brand of Goldheart.  As a brand custodian, you are required to conceptualise exciting campaigns and promotions, analyze data and ROI together with cross function teams and agencies, manage budgets and day-to-day marketing duties.
  • Handles and assists with brand development work including advertising, digital and ecommerce, promotions, creative projects, PR and event management
  • Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives. Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
  • Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
  • Conduct strategic analysis and research to support brand goals including: market, consumer, competitor, distribution, pricing and promotion analysis
  • Partner with agencies and in-house creative team to develop brand assets and collaterals
  • Mentor and support the brand management team on existing projects
  • Develop strategic partnerships that further brand and company objectives from conception to execution, to relationship management
  • Good presentation skills
  • Co-ordinate photo shoots
  • Website maintenance & EDM
  • Assist in media/news clippings
  • Assist in partners collaborations
  • Sourcing for premiums & co-ordinate product sponsorships
  • Assist in all administrative duties like budget control, expenses updates, invoicing and filing etc
Key Requirements:
  • Degree in Mass Communications/Marketing/Public Relations with 2 – 4 years of relevant Marketing experience, preferably from the creative/retail industry
  • Digital marketing experience or ecommerce will be a bonus
  • Good team player
  • Pleasant personality and ability to interact well with people from all levels
  • Possess excellent writing and communication skills in both English and Mandarin to build and maintain good relationship with Mandarin-speaking associates/counterparts.
  • Ability to work independently, self-motivated and excel in a fast-paced working environment


Job Summary

Entry level Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree
Aspial - Lee Hwa Jewellery Singapore Pte Ltd


Aspial Corporation Limited is a prominent player in the local scene with 3 business portfolios to its name - Jewellery Retail, Pawn-broking and Property. The public-listed jewellery group in Singapore, we are a leader in contemporary lifestyle jewellery and a purveyor of brilliant innovations in trends, designs and craftsmanship. Our strong portfolio of retail brands includes Aspial, Lee Hwa, Goldheart and Citigems. The group also holds exclusive distribution rights to some of the world’s most prestigious jewellery brands. Our venture into the pawn-broking business with Maxi-Cash Financial Services Corporation Limited, the largest listed pawn-broking chain in Singapore which offers reliable and transparent financing services to consumers, is set to revolutionise the pawnbroking industry.

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